Ranbir Kapoor calls wife Alia Bhatt “marketing genius”, shares his thoughts on launching lifestyle brand: “I do have an idea and a vision, but I’m still trying to do the groundwork”

In the latest episode of People by WTF, Bollywood actor Ranbir Kapoor engaged in an insightful conversation with host Nikhil Kamath. Ranbir delved into his personal and professional life, discussing his milestones, challenges, and the surprising similarities between him and Kamath. One significant topic was his long-standing aspiration to launch a brand.

Ranbir Kapoor's Vision for His Brand Ranbir Kapoor shared his enthusiasm for launching a lifestyle brand, a dream he has nurtured for a decade. "I’ve been a sneakerhead since I was a kid. I am very passionate about it. But I am very scared because I don’t know India as well. I don’t know the market," Kapoor admitted. He expressed his curiosity about the lack of Indian equivalents to global brands like Zara and H&M, despite the vast consumer market. His envisioned brand would focus on essentials, redefining staples like white T-shirts, jeans, white shirts, and, naturally, sneakers.

The Rockstar actor spoke about his desire to create a brand that transcends the typical "celebrity brand" image, noting the failures of many such ventures. He described his brand as a "lifestyle brand" aimed at providing quality essentials. "Streetwear is a bit bastardized now. I would like to call it like what a white T-shirt should be like, what jeans should be like, what a white shirt should be like, and of course, sneakers because I love sneakers," the Tamasha actor elaborated. Alia Bhatt: The "Marketing Genius" During the conversation, Ranbir Kapoor spoke highly of his wife, actress Alia Bhatt, praising her entrepreneurial success with her brand, Ed-a-Mamma. "My wife is a very successful owner of a brand. She started a toddler and children’s wear brand called Ed-a-Mamma, and it happened in front of my eyes. She was just amazing. The fact that she chose to do something like this, she worked through lockdown. I saw the marketing genius that she was," RK remarked.

Kapoor contrasted his own approach to his brand with Bhatt’s. While he acknowledges his vision and passion, he admits that he lacks Bhatt's marketing prowess. "I don’t think I am a marketing genius. I do have an idea and a dream and a vision, but I’m still trying to do the groundwork. Just the market, meet people. I met really interesting people, what were their experiences," the 41-year-old actor shared.

Coming to the professional front, RK was last seen in Animal, which was released in December 2023. He has an exciting line-up with films such as Ramayan and Love and War in his kitty.

Also Read: Ranbir Kapoor on media scrutiny, label of ‘Casanova’ while dating Deepika Padukone, Katrina Kaif; being called a cheater: “I dated two very successful actresses and that just became my identity”

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