Trade experts congratulate Kartik Aaryan for winning the Singham Again vs Bhool Bhulaiyaa 3 clash: “To go past Singham Again is a humongous achievement for Kartik. For him, it’s not a jump; it’s a LEAP”

Kartik Aaryan stood against the multi-starrer Singham Again and came out with flying colours. Many were of the opinion that Bhool Bhulaiyaa 3 should move out of the Diwali race. But Kartik and producer Bhushan Kumar of T-Series didn’t bow down. The result: Kartik and the makers had the last laugh as Bhool Bhulaiyaa 3 managed to trend better.

Trade veteran Taran Adarsh said, “It withstood a giant like Singham Again. It has so many stars, including Salman Khan in the end. To go past that film is a humongous achievement for Kartik. For him, it’s not a jump; it’s a leap! You are known by your last Friday and his last release was Chandu Champion. When I saw Bhool Bhulaiyaa 3, I told him, ‘Chandu Champion se aap awards kamaoge. Bhool Bhulaiyaa 3 se aap awards ke saath rewards bhi kamaoge’. And somewhere, box-office rewards are more important than getting awards (smiles).”

He added, “Kartik Aaryan has a huge following among kids and family audiences. That worked to the advantage of the film. And look at the way he promoted it; he even went to Patna. He could have ended the campaign after the first week. But he did not stop. That also adds to his popularity – his connect with the masses. The whole idea of letting people know that the actor is coming to their city to promote his film makes a difference. Of course, the content also has to match. Singham Again stars, meanwhile, did only select venue visits that too in Mumbai.”

Trade analyst Atul Mohan said, “If your film emerges a success in such a high-profile clash, it’s a big shot in the arm. He’s now in the big league. He didn’t clash with a film starring a lot of stars but also with a hit filmmaker – Rohit Shetty. He’s the face of the franchise and hence, he gets the benefit when the film works.”

Girish Johar, producer and film business analyst, said that he won when he decided to clash Bhool Bhulaiyaa 3 with Singham Again, “Kartik standing against these high profile actors itself is a big thing for him.” He added, “Kartik has been dabbling in various genres, be it Chandu Champion, Sonu Ke Titu Ki Sweety, Freddy etc. He’s acting in light mass-based comedies because he should continue. He has a long way ahead of him.”

Also Read: Anees Bazmee drops unseen video of Kartik Aaryan from the sets of Bhool Bhulaiyaa 3 as he wishes the actor on his birthday

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